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Oiling up India

Sometimes it takes a little convincing to change perceptions. That's the theme for this great ad for Riverina Oilseed's canola oil which does just that



The ad is part of a campaign series that's promoting its Wagga Wagga Canola Oil into India, one of the world's largest consumer markets, as a healthy alternative to other cooking oils.


Check it out by clicking on the video. It'll put a smile on your face. Even without subtitles, you'll get the idea.



A STORY OF DETERMINATION


Riverina Oil has an interesting story of determination. When Australian banker's doors closed on them, they kept to their vision and knocked on new ones to fulfill their business dream.


View their business' success story via the link below.


http://www.abc.net.au/news/2018-03-17/meet-the-man-who-put-wagga-wagga-in-indias-kitchens/9557238


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